The ATAIR® GROUP is now one of the leading producers of legwear in Europe.

With 65 employees in Germany and a 520-strong workforce in Serbia, we produce and distribute private labels, own brands and licensed brands — sustainable, cost-efficient and with high quality. We work closely with our customers, offering flat hierarchies, lean organisational structures and clear responsibilities and contacts. In our view, closeness, reliability and trust are all part of a perfect partnership.

Join our family — we look forward to giving you a warm welcome.

Market Expert

  • Experience and expertise: we have been concentrating on legwear business and working in partnership with our customers for over 30 years.
  • All from one hand: we offer private labels, licensed brands and own brands.
  • Efficient shelf management: in order to maximise rentability shelf space is analysed and steered by IT.
  • Value creation partner: from sourcing and in-house production in Serbia to logistics, we cover the entire value chain from raw materials procurement to delivery of the finished product.
  • Perfect teamwork: we see ourselves as a service partner to resellers and work together to develop concepts, designs and innovations quickly and flexibly.
  • Permanent availability: we are a Never Out of Stock (NOS) specialist and ensure a reliable, needs-based supply of products to our customers.
  • People and the planet: we guarantee sustainability throughout our company; we are a member of the BSCI and are certified to both GOTS and OEKO-TEX®.
  • You can order products from our B2B shop 365 days a year and have them delivered within 24 hours in line with your needs.
  • Experience and expertise: we have been concentrating on legwear business and working in partnership with our customers for over 30 years.
  • All from one hand: we offer private labels, licensed brands and own brands.
  • Efficient shelf management: in order to maximise rentability shelf space is analysed and steered by IT.
  • Value creation partner: from sourcing and in-house production in Serbia to logistics, we cover the entire value chain from raw materials procurement to delivery of the finished product.
  • Perfect teamwork: we see ourselves as a service partner to resellers and work together to develop concepts, designs and innovations quickly and flexibly.
  • Permanent availability: we are a Never Out of Stock (NOS) specialist and ensure a reliable, needs-based supply of products to our customers.
  • People and the planet: we guarantee sustainability throughout our company; we are a member of the BSCI and are certified to both GOTS and OEKO-TEX®.
  • You can order products from our B2B shop 365 days a year and have them delivered within 24 hours in line with your needs.
  • Continuous improvement process (CIP): we constantly work to optimise our processes throughout the whole supply chain to guarantee you the best possible experience — with a special emphasis on fast, smooth order fulfilment — as well as top products and prices.
  • Continuous improvement process (CIP): we constantly work to optimise our processes throughout the whole supply chain to guarantee you the best possible experience — with a special emphasis on fast, smooth order fulfilment — as well as top products and prices.

History

ATAIR GROUP History Timeline

ATAIR was founded in 1986 as an exclusively family-owned enterprise. Our company management still lives and acts according to the values that characterise an ideal family: trust, respect, honesty, reliability, fairness and common spirit. Independent of a family tree, we are and will remain one big family. We value our close, collaborative dealings with our employees, suppliers and customers.

Our management team comprises five members with various areas of competence. We think in terms of flat hierarchies and work together with great team spirit to achieve ATAIR’s business, societal, social and ecological goals. This involves a high degree of willingness to innovate and change.

Reiner Baumbach
Founder ATAIR GROUP

ATAIR Nordic GmbH
International Hosiery Company d.o.o.

Maren Baumbach-Sim
Managing Partner / CFO

Finance, HR and IT

Jan Baumbach
Managing Partner / CSO

Marketing and Sales
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trusted socks GmbH & Co. KG
UANDWOO GmbH & Co. KG

Günter Hacke
Managing Partner / CSO

Sales

Marlies Hempen
Member of Management Team

Purchasing, Product Management Hosiery, and Sales

Companies

We have been concentrating on the legwear business and working in partnership with our clients for over 35 years. ATAIR® GmbH is now one of Europe’s leading producers of legwear and underwear.

With 35 employees in Germany, we produce and distribute private labels, own brands and licensed brands – in a sustainable, cost-efficient and high-quality fashion.

Modern management and a systematic customer focus contribute to the company’s continuous growth, which has been boosted in recent years in particular by expansion of the business fields to include underwear and loungewear.

ATAIR® GmbH’s core activities include procurement within Europe and its own production in Serbia. One of our strengths is monitoring the entire supply chain – we are familiar with every single process step and are therefore able to directly implement optimisations.

Our clients benefit from short procurement channels and a high degree of flexibility regarding the availability of goods. In this way, we also guarantee compliance with our own and customer-specific sustainability standards.

ATAIR® GmbH has served as a licence partner to well-known top brands for many years, such as Tom Tailor, camel active, bugatti, Völkl and Otto Kern.

Proleter AD is a joint-stock company that was founded in 1961 and since 2006 has been in the majority ownership of the ATAIR® GmbH. Proleter AD stands for a wide range of socks, tights and leggings and fulfils highly diverse customer requirements and wishes – Europe-wide. With 500 employees and over 300 machines, the company produces and distributes 25 million pairs and over 600 different stock-keeping units annually. Every pair undergoes a comprehensive quality control and is hand-inspected. In addition, Proleter AD is certified by OEKO-TEX®, complies with the BSCI Code of Conduct and is a member of SEDEX.

ATAIR® Nordic GmbH is a 100% subsidiary of the ATAIR® GROUP, which specializes in the sale of product groups that are mainly produced in the Far East.

ATAIR® Logistics GmbH is an independently managed company within the ATAIR® GROUP and the central logistics service provider for all of the group’s companies. We employ over 30 employees and can offer a total of 7,000 pallet spaces and 8,000 shelf spaces over a surface area in excess of 7,000 m². Our fulfilment services are delivered at the logistics centres in Steinfurt and Wettringen.

We also offer the services of ATAIR® Logistics GmbH to third parties, be they SMEs, start-ups, suppliers or trade customers. This covers all warehousing processes from receipt of goods through picking to outgoing goods, returns management and value-added services (palletising, labelling, packaging, quality controls, display construction, etc.). Our dispatch team can also handle freight management for delivery to the target location as required, enabling us to offer all fulfilment services across the entire supply chain after goods have been delivered.

trusted socks GmbH & Co. KG aggregates all B2C e-commerce activities of the ATAIR® GROUP. We deploy agile IT systems and develop partner programmes to support existing wholesale business relationships, enabling us to tailor both broader and deeper product ranges to our customers’ requirements and in turn their customers’ needs. Our internal structures allow us to rapidly strike up new business relationships and introduce new products for the end consumer.

Young, innovative, dedicated and full of ideas – the Belgrade-based company may be just a few years old, but I.H.C. (International Hosiery Company d. o. o.) is already winning over enthusiastic customers throughout Europe with its sophisticated, high-quality garments. It offers a wide range of fashionable products including socks and underwear for women and for men.

SIA Baltic Textiles was established in 1993 as a distribution company for the Baltic region and is now one of the leading suppliers of classic and contemporary household textiles and underwear in that part of the world.